Here's the benefits:
You get to meet the agent one-one-one.
You get to have an authentic first impression - go with that. Agent-Client chemistry is important just like any other relationship.
Agents who spend their weekend holding an open house are hard working and proactive in attracting business. You want that in an agent.
You are more prepared with "interview" questions than the agent is prepared with "interview" answers. This gives you a sense of how they think on their feet.
Notice how the agents' open house is presented. Did they throw it together at the last minute or did they prepare to be there with plenty of attractive signs, drinks, flyers, etc.
by Patrick Tice - an 18 year broker in Tatum Ranch / Cave Creek, Arizona. He was Vice President of Sales & Marketing for two national home builders, where show homes are the image of what the customer is buying and how companies rely heavy on their success. He now is the Broker for Desert Ridge Realty and leader of ticeteam.com in the Tatum Ranch, Cave Creek and Desert Ridge communities of North Phoenix, Arizona.